Privacy Policy

Gemma Louise VA (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

Data Controller

Gemma Louise VA is operated by Gemma Richardson, a UK-based sole trader.
For the purposes of UK data protection law, Gemma Richardson trading as Gemma Louise VA is the Data Controller.

If you have any questions about this Privacy Policy or how your data is handled, you can contact us at:
📧 gemma@gemmalouiseva.co.uk

Information We Collect

We may collect and process the following personal data:

• Personal Identification Information: name, email address, phone number, business name, and any information you provide when contacting us.
• Marketing and Communications Data: your preferences in receiving marketing communications from us.
• Technical Data: IP address, browser type, device information, and usage data collected via cookies or analytics tools.

How We Collect Your Data

We collect data when you:

• Contact us via our website forms or email
• Subscribe to our newsletter
• Use or browse our website
• Interact with our emails or marketing communications

How We Use Your Information

We use your personal data for the following purposes:

• To provide, operate, and maintain our website and services
• To respond to enquiries and communicate with you
• To deliver services and manage client relationships
• To send newsletters or marketing communications where consent has been given
• To improve our website, services, and user experience
• To comply with legal and regulatory obligations
• Lawful Basis for Processing

Under UK GDPR, we process your personal data on the following lawful bases:

Consent – where you have opted in to receive marketing or newsletters

Contract – where processing is necessary to provide services you have requested

Legitimate Interests – to operate and improve our business and services

Legal Obligation – where required to comply with the law

Marketing Communications

You may subscribe to our newsletter to receive business updates. You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.

We will never send marketing communications without your consent where consent is required.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Sharing Your Data

We do not sell, rent, or trade your personal data.

We may share your data with trusted third-party service providers who support our business operations, such as:

• Website hosting providers
• Email marketing platforms
• Analytics and performance tools

These providers are only permitted to process your data for specified purposes and in accordance with data protection laws.

Your Data Protection Rights (UK GDPR)

Under UK GDPR (and EU GDPR where applicable), you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data
• Object to or restrict processing of your data
• Request data portability
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact:
📧 gemma@gemmalouiseva.co.uk

We respond to all requests in accordance with applicable data protection laws.

Cookies and How We Use Them

We use cookies to:

• Ensure our website functions correctly
• Improve user experience
• Analyse website performance and usage
• Maintain website security

Non-essential cookies are only used where you have provided consent via our cookie banner. You can manage or withdraw your cookie preferences at any time through the cookie settings on our website.

For more information about cookies, visit: https://www.allaboutcookies.org

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any changes will take effect immediately upon posting on this website. We encourage you to review this policy periodically.

Updated on 10th February 2026